The great Ray Price may no longer be with us, but his music endures in all manner of ways. Take the brand-new College Football Playoff, for example, which was among American sports’ more controversial topics this year.

To promote the four-team playoff between the Oregon Ducks, Alabama Crimson Tide, Ohio State Buckeyes and Florida State Seminoles, ESPN created a clever promotional spot that featured a bank of televisions playing game footage being smashed by two walls slowly closing in as Ray’s classic and bittersweet “For the Good Times” plays. The TVs displaying footage of the four teams who made the playoff are the only ones that remain unbroken.

Now, of course, we know Oregon will play Ohio State for the national title Monday, Jan. 12, at AT&T Stadium outside Dallas. See the promo below.

“It amazes me,” noted Ray’s wife, Janie Price, in a statement. “Ray passed away a little over a year ago, and folks still love hearing him sing. He’d be so proud.” Ray’s most recent release, the posthumous collection Beauty Is . . . The Final Sessions appeared in 2014 and landed on numerous critics’ lists.